ZixIt Corporation Hires The Richards Group to Develop New Advertising Campaign
DALLAS--(BUSINESS WIRE)--March 29, 2000--ZixIt Corporation (Nasdaq:ZIXI), developer of the ZixMail(TM) secure document delivery, private email, and message tracking service, announced today that it has hired The Richards Group as its advertising agency of record.
The Richards Group will work with ZixIt and ZixMail.com, Inc. to develop a corporate and service advertising campaign focused on B2B (business-to-business), B2C (business-to-consumer), and P2P (people-to-people) markets. The advertising campaign will work in conjunction with a national marketing and public relations initiative already in progress.
Doug Kramp, chief executive officer of ZixMail.com, said of the Dallas-based agency, "The Richards Group has a distinguished track record of working with major companies, especially in the technology industry, building brand identity and recognition. The Richards Group's efforts, integrated with ZixMail.com's other marketing activities, will drive ZixMail downloads as well as create a distinct image for our company and our new ZixMail service."
The Richards Group works with a variety of hi-tech companies including Travelocity.com, Q4i.com, and Comdisco. Stan Richards, principal and founder of The Richards Group, commented, "We're excited to work with ZixIt and ZixMail.com's proven management team on building their brands. We have the opportunity to establish ZixMail as the leading secure document delivery, private email, and message tracking service in a very large and wide-open marketplace."
He continued, "We will not only develop ZixMail's advertising campaign, but we will also use ZixMail to send confidential information to our clients. We believe that ad agencies represent a tremendous opportunity for ZixMail, considering the confidential nature of the advertising business."
With almost 550 employees and approximately $550 million in billings, The Richards Group is one of the largest independent advertising agencies in the world. Agency clients include 7-Eleven, Chick-fil-A, The Home Depot, Motel 6, Nokia, Travelocity.com, and Wyndham Hotels and Resorts. The Richards Group can be found at www.richards.com.
ZixIt Corporation provides products and services that enhance security, privacy, and convenience on the Internet. ZixIt's flagship product, ZixMail(TM), is a secure document delivery, private email, and message tracking service that enables users worldwide to easily send and receive encrypted and digitally signed communications using their existing email systems and addresses. ZixIt is also developing ZixCharge(TM) -- a shopping portal and Internet payment authorization system. For further information, visit www.zixit.com or contact investor relations at 972/702-7057.
CONTACT: ZixIt Corporation
Beverly V. Fuortes, 972/702-7057
Public Strategies, Inc.
John Crowe, 512/432-1992