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Zix Corporation Evolves Company Brand

Data-driven, multi-phased approach identifies Zix as the gold standard

DALLAS--(BUSINESS WIRE)--Feb. 7, 2017-- Zix Corporation (Zix), (Nasdaq: ZIXI), the leader in email encryption, has modernized its company brand to strengthen its communication to customers and prospects and enable the brand to advance with future growth opportunities. The rebrand includes an evolution of the company’s name and logo from ZixCorp to Zix and reflects a modern and fresh design with messaging that affirms Zix as the gold standard in email encryption.

With the company rebrand, Zix’s goals were to build on its trusted reputation and energize customers, prospects, partners, employees and shareholders around the company’s purpose and vision. The new design and messaging are most visible across its web site, collateral and communications.

“Our company has a lot to be proud of. We have industry-leading solutions and exceptional employees who understand email security and the demands for solutions that are easy to use. We also have a trusted reputation with an impressive customer base,” said Dave Wagner, Chief Executive Officer at Zix. “We wanted to modernize our brand to reflect those accomplishments and enable us to grow with our customers and their evolving needs. We’re excited about our new brand and feel it positions us for the future.”

The rebrand’s design and messaging were developed through a data-driven, multi-phased approach including:

1. Research of trends, competitors and cultural analysis

2. Interviews with internal stakeholders, customers and prospects

3. Development of rebrand concepts that communicated company differentiators and enabled the company to showcase its leadership in the security industry

4. A survey of 900 IT decision-makers, security and compliance professionals and IT administrators to validate concepts based on resonance and influence on purchasing and referrals

“Our new brand respects the company’s history and the trust we’ve earned across nearly two decades in the security industry. It also elevates the company’s design and messaging to fit not just the strengths that we see in our company but the advantages our customers see in us,” said Geoff Bibby, Vice President of Marketing. “Our customers face incredible challenges with today’s advancing data threats, but among their stresses, they have peace of mind knowing their email is protected with Zix. Our new brand communicates that confidence and reassures customers that we will remain a trusted leader in the future, evolving our solutions to meet tomorrow’s demands.”

Since its founding, Zix has gained the trust of nearly 15,000 business customers by delivering industry-leading email encryption, providing a superior experience from product, to deployment, to support, and addressing the evolving needs and demands of its customers. To learn more, view the rebrand video featuring Dave Wagner and read the rebrand blog post from Geoff Bibby. For more information about Zix, its products and how they strengthen data protection and meet compliance needs, please visit zixcorp.com.

About Zix Corporation

Zix Corporation (Zix) is the leader in email encryption. Zix also offers superior solutions in email data loss prevention and email bring your own device (BYOD) security. Zix is trusted by the nation’s most influential institutions in healthcare, finance and government for easy-to-use secure email solutions that meet data protection and compliance needs. Zix is publicly traded on the Nasdaq Global Market under the symbol ZIXI. For more information, visit zixcorp.com.

Source: Zix Corporation

Zix Company Contact
Taylor Johnson, 214-370-2134
tjohnson@zixcorp.com
or
Zix Investor Contact
Liolios Group, Inc.
Matt Glover and Najim Mostamand, 949-574-3860
ZIXI@liolios.com