They Can Handle the Truth: 84 Percent of Americans Want to be Notified Immediately of a Data Breach
New ZixCorp study dives into America’s views on data breaches and
how companies can regain consumer trust
DALLAS--(BUSINESS WIRE)--Jun. 25, 2015--
Corporation (ZixCorp), (NASDAQ: ZIXI), a leader in email data
protection, today released the results of a commissioned research study
focused on American consumers’ views on data breaches. The
Qualtrics-conducted study — which surveyed more than 500 individuals
between the ages of 18-75 — revealed how Americans view data breaches,
how much they understand about them and if they are changing their
shopping habits as a result.
As a whole, the results show that Americans have strong feelings about
data breach notification, with 84 percent of those surveyed stating that
the best way a company can regain their trust after a breach occurs is
to notify them right away and provide a high level of contact.
Additionally, 92 percent of respondents think a company should be
required to report a data breach to their entire customer base,
regardless of breach size.
While the majority of respondents agree on notification, they are
divided on what steps should be taken to protect themselves and placing
trust in retailers. Specifically, 49 percent of respondents said they
have not changed their shopping habits in light of the massive retail
breaches over the past two years, and 60 percent trust retailers to
protect their credit and debit card information.
“As wide-scale data breaches have become more common over the past few
years, it’s increasingly critical that companies implement proper
protection, like email encryption, and set up crisis plans for when a
breach does occur,” said Rick
Spurr, CEO of ZixCorp. “As the survey confirms, acknowledgement
and opening a clear and honest line of communication can go a long way
in rebuilding consumer trust.”
Additional findings from the survey include:
70 percent of respondents claim they keep up-to-date with news about
data breaches, while only 51 percent consider themselves knowledgeable
on the topic of data breaches and cyber security
Of those respondents whose information was not breached, 37 percent
have changed shopping habits due to news of breaches
48 percent of respondents continue to shop at stores that have
experienced a breach because they believe all businesses are
vulnerable to data breaches
48 percent of respondents believe that outside of the attacker, an
organization’s IT team/developers should be held responsible for a
For additional survey results and breakdowns, please visit http://blog.zixcorp.com/2015/06/youve-suffered-a-data-breach-now-what.
To learn more about Zix® email data protection, visit www.zixcorp.com.
About Zix Corporation
ZixCorp is a leader in email data protection. ZixCorp offers
industry-leading email encryption, a unique email DLP solution and an
innovative email BYOD solution to meet your company’s data protection
and compliance needs. ZixCorp is trusted by the nation’s most
influential institutions in healthcare, finance and government for
easy-to-use secure email solutions. ZixCorp is publicly traded on the
Nasdaq Global Market under the symbol ZIXI, and its headquarters are in
Dallas, Texas. For more information, visit www.zixcorp.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150625005307/en/
Source: Zix Corporation
Taylor Stansbury Johnson,